What the Hype is All About: The 1975 – I like it when you sleep, for you are so beautiful yet so unaware of it

The-1975-I-like-it-when-you-sleep-for-you-are-so-beautiful-yet-so-unaware-of-it-2016-official.jpg

Release Date: February 26, 2016
Label: Dirty Hit
Genres: pop, electronic, indie, R&B
Favourite Tracks: If I Believe You, Somebody Else, The Ballad of Me and My Brain

Yeah, I’m late with this, aren’t I. Where have I been? Listening to this album.

The 1975 have released their second studio album I like it when you sleep, for you are so beautiful yet so unaware of it last month. Apart from being a mouthful, it’s also an album of comfortable self-discovery for the band around the character that is Matt Healy.

While the self-titled album they released in 2013 was more of an awkward combination of the well-composed EPs that preceded it, I like it when you sleep is not even as much a collection of songs as it is a flawless concept album.

The influences range from 80s/90s pop and funk to R&B but always tie in with the style that is still a lot like the 1975 that brought us Chocolate and Sex. Singles like Love Me, UGH! and The Sound are however bangers like they have not brought out before.
And while adhering to these pop conventions in those songs (even mocking it when Healy sings “Oh the kick won’t last for long // but the song only lasts 3 minutes” in UGH!), the whole album, with its 17 tracks, does not. It has got a balanced pace, which is enhanced by long, often mostly instrumental tracks like Please Be Naked. 

This pace and the soundscape make for a sound that pulls you in with strong emotions, making you feel almost ethereal.

So what is the hype about? The 1975 have a strong media presence, especially since Matt Healy is ‘dreamy af’. Everything from the cover to live shows to every single advert that can be seen online has a very distinct aesthetic, which is what helps them create this concept of a lifestyle that is just too artsy and ethereal to resist. Musically they have created one of the best pop albums of 2016 so far.

And after NME awarded them with the award for ‘Worst Band’ in 2014, I’m glad they’re nominated for the ‘Best British Band’ award this year.

Listen on Apple Music, buy on iTunes or buy the special edition Vinyl on Amazon

 

 

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